Unit Economics
Analyze per-unit profitability and customer economics
Customer LTV
₦2,450,000
Lifetime value
Customer CAC
₦450,000
Acquisition cost
LTV:CAC Ratio
5.4:1
Healthy ratio
Payback Period
8.2
Months
Customer Segment Analysis
Unit economics breakdown by customer segments
Enterprise CustomersLTV: ₦8,500,000 | CAC: ₦1,200,000
Ratio: 7.1:1Payback: 6.2 months
SMB CustomersLTV: ₦1,800,000 | CAC: ₦350,000
Ratio: 5.1:1Payback: 8.5 months
Startup CustomersLTV: ₦650,000 | CAC: ₦180,000
Ratio: 3.6:1Payback: 12.3 months
Revenue Per Customer
Monthly and annual revenue metrics
ARPU (Monthly)₦125,000
ARPU (Annual)₦1,500,000
Revenue per Transaction₦8,500
Total MRR₦28,750,000
Cost Structure
Per-customer cost breakdown
Customer Support₦45,000
Infrastructure₦32,000
Sales & Marketing₦78,000
Total Cost per Customer₦155,000
Cohort Performance
Customer cohort retention and revenue trends
CohortMonth 1Month 3Month 6Month 12LTV
Jan 2024100%85%72%-₦2,100,000
Oct 2023100%88%78%65%₦2,450,000
Jul 2023100%82%70%58%₦2,280,000